At Resilient by Design, we understand that the path to sustainable business growth is not linear. Whether you're an experienced leader, a visionary, or a changemaker, your journey has unique challenges, and our mission is to guide you through them with resilience, clarity, and purpose.

Resilient by Design is built on the lived experiences of nearly three decades in business. Founded by Carol Wain, our approach combines practical business strategies with the transformative power of resilience. We recognize that each business leader is navigating their version of success, and we’re here to help you harness your inner resilience to turn those challenges into opportunities.

As entrepreneurs, we've all encountered roadblocks - unexpected twists, market shifts, and moments of doubt. Carol’s journey is no different: from a successful entrepreneur navigating the rough waters of business challenges to reinventing her life and business model multiple times. Resilient by Design was born out of Carol’s own experiences and her deep belief that resilience, not luck, is the cornerstone of success.

Over the years, the World Incentive Network, including Marquee Marketing, Marquee Incentives, and Marquee Events, have laid the foundation for what Resilient by Design is today. While these brands still have a place in the broader vision, Resilient by Design marks a new chapter: one that focuses on helping experienced entrepreneurs build sustainable, people-centred businesses while staying aligned with their values.

Our purpose is simple: to empower experienced entrepreneurs to build resilient businesses that thrive, adapt, and grow sustainably. We’ve seen too many entrepreneurs burn out, lose sight of their purpose, or struggle to keep up with the demands of scaling. That’s why we created Resilient by Design: to help leaders like you navigate the challenges of growth with a clear, actionable roadmap.

We believe that business is about more than just profits; it’s about creating a lasting impact. Resilient by Design is committed to helping you build a business that aligns with your values, supports your well-being, and empowers you to leave a meaningful legacy.

At Resilient by Design, we believe that businesses should do more than just profit; they should make a positive difference. This belief is woven into everything we do. We strive to support entrepreneurs who are ready to build businesses that don’t just survive, but thrive in today’s fast-paced, ever-changing market.

At Resilient by Design, we work with experienced entrepreneurs who have weathered the storms of business growth. Whether you’re:

• A Founder who wants to scale without losing their core values

• A Leader navigating complex team dynamics and changing markets

• A Visionary ready to make an impact on the world

We are here to help you build a resilient business that evolves with you, no matter what stage you’re in. We understand that being a business leader isn’t just about making the next sale; it’s about making strategic decisions that create long-term impact.

• Authenticity: Lead with your true self, aligning your personal values with your business strategy.

• Empathy: Understand the human side of business, and create systems that empower your people to thrive.

• Resilience: It’s not about avoiding failure—it’s about learning from it and coming back stronger.

• Sustainability: Design businesses that last, built on solid foundations that support long-term growth and positive impact.

Carol Wain, founder of Resilient by Design, has built a legacy of reinvention and growth pver the past 30 years. From launching a business during a period of personal and professional uncertainty to becoming an internationally recognized thought leader, Carol’s journey is a testament to the power of resilience. Along the way, she’s navigated the highs and lows of entrepreneurship, from success as an award-winning Entrepreneur of the Year to personal setbacks that changed the course of her life.

But, as with all entrepreneurs, Carol's journey hasn’t been without its challenges. In 2009, a significant setback, combined with the failure of a large software project and the bankruptcy of key clients, led to a massive business shift. It was during this time that Carol learned the most important lesson of all: resilience is the foundation of sustainable success. She reinvented her business, embraced a new vision, and developed the strategies that she now shares with the world through Resilient by Design.

Carol’s purpose is simple: to help entrepreneurs lead businesses that don’t just survive, but thrive. With nearly three decades of experience, she has a deep understanding of what it takes to lead with resilience, to pivot when necessary, and to create meaningful impact.

Her passion for travel, people, and purpose-driven businesses fuels everything we do at Resilient by Design. She brings a deep empathy and practical guidance to every client, ensuring that your vision for the future is built on a resilient foundation.

At Resilient by Design, we don’t offer cookie-cutter solutions. We believe that every business is unique and deserves a tailored approach. Our services are designed for experienced entrepreneurs who have already faced some of the challenges of growth and are now seeking strategies for long-term, sustainable success.

We combine strategic clarity with actionable tools to help you:

• Lead with Resilience: Develop leadership strategies that inspire and empower your team.

• Scale with Confidence: Build systems that support growth without compromising your vision or values.

• Align with Purpose: Ensure that your business strategy aligns with your values and long-term vision.

• Thrive Through Change: Build a business that adapts to the evolving marketplace and stays ahead of trends.

Whether you're at a crossroads in your business or ready to take it to the next level, we offer the guidance, tools, and support you need to navigate the challenges of entrepreneurship with resilience and clarity.

We don’t just offer solutions; we offer a partnership. When you work with us, you're not just gaining business advice—you’re gaining a framework that helps you:

• Build Resilience into Your Business Model: Create a business that can weather any storm, with a clear plan for growth and sustainability.

• Lead with Confidence: Develop leadership skills that align with your values and help you guide your team through any challenge.

• Execute with Clarity: Utilize actionable tools and strategies that facilitate informed decision-making and maintain alignment with your long-term vision.

At Resilient by Design, we’re here to guide you through every step of your journey. Whether you’re just starting to explore your next move or you’re in the midst of a transformative shift, we’re here to help you build resilience, clarity, and success into every facet of your business.

Ready to explore the resources we’ve crafted to support your journey?
Dive into our tools, insights, and strategies to begin transforming your business and life today.